Executive Summary for the development of a new product Essay

Executive Summary for the development of a new product - Essay Example The NRG-H product is expected to form part of a new low-calorie diet snack food market segment and is expected to resemble the trademark of the Fitter Snacker. This new product is likely to appeal to the tastes of many people in this new segment given that it will reduce the calorie content which is seen as a positive step towards safeguarding the health concerns of the consumers. The operations related to this new product will be basically concerned about incorporating it into SAP. The advantage of this particular stance is to leverage the new product on the popularity of the SAP given that the customer and vendor relationships depend upon this. There are likely chances of success of this product if these steps are carefully implemented. 2. After factoring in all the production costs, it is anticipated that a case of 24 bars can be profitably sold at $28.80 as the wholesale price. This distribution channel is ideal in that it has many links with the vendors as well as retail outlets. This price is reasonable given that small actors in the retail sector will also be able to buy a case for resale. It is assumed that at this wholesale price, a profit margin of about $8 is likely to be realised. The retail price of a bar of this new product is pegged at $1.50. This price has been suggested after considering that this is still a new product hence it has to be priced slightly lower than similar products already existing in the market. The other justification for this price is that when penetrating a market, there is need to fairly price the product such that it can appeal to the interests of many potential customers. Some consumers can just buy it as trial but once satisfied, they are likely to refer other consumers to this particular offering. In some instances, the customers tend to discover new products in retail shops hence this is an ideal channel of distribution of this particular product. The wholesale and retail prices are justifiable given

Sainsbury's the Supermarket Essay Example | Topics and Well Written Essays - 2500 words

Sainsbury's the Supermarket - Essay Example The business began as a family owned venture, but later changed ownership in 2011 to include shareholders such as Qatar investment Authority who are currently the majority shareholders for this supermarket chain. Despite the challenge they experienced by Tesco who beat them to be the market leader in 1995 and demotion by Asda to be in the third place in 2003, the store rose again to be second largest supermarket in 2013 thrashing Asda. With this, this essay will develop the supermarket’s profile within its target market using the demographic, behavioral, psychographic, and geographic factors. Further, the essay will delve into a well-researched PEST analysis with emphasis on the relevant variables that would have an impact on the Sainsbury chain of supermarkets. Lastly, the essay will give recommendations to the store’s marketing mix based on the PEST results in tandem with the needs and wants of its target market with the aim of increasing its competitive advantage. Sainsbury Supermarkets is one of the established by J Sainsbury Plc and it is the third largest significant supermarket chain in Britain because of its 16.3 share presence in the market. The majority shares belong to the royal family of Qatar who hold up to twenty six percent of the overall shares in the supermarket chain. Presently, the supermarket store has a listing on the stock market in London and is a part of the FTSE 100 Index 1. Businesses operated by Sainsbury The parent Company J Sainsbury plc operates five hundred and eighty three supermarket stores, five hundred and twenty three convenience stores, and the Sainsbury bank entities. Employees As per the standing data, Sainsbury offers employment to at least one hundred and fifty seven thousand people as of the 2013 obtained data. Geographical area of operation The supermarket stores mainly has establishments in the United Kingdom meaning that it does not have stores in other nations. Sainsbury revenue: The annual profit recorded by the company in 2013 stood at 788,000,000 Pounds pre tax and the total sales excluding VAT was at 25,632 pounds. Basic annual share earnings for Sainsbury supermarkets The full ye ar dividend per share earnings for 2013 was at 16.7 per share making the basic share earnings to be at 30.7p. Management team The stores head or Chairman is Mr. Tyler David while the Chief Executive Officer is Mr. King Justin 2. Mr. Rogers John is the acting Chief Financial Officer for the supermarkets where the three operate from the head office in London. Location of the Sainsbury head office The physical location of J Sainsbury Plc is at 33 Holborn in London at ECIN 2HT. Environmental impact assessment Ideally, Sainsbury impacts the environment through the energy usage at their facilities, food packaging wastes, and through the transport and distribution aspects of the company. The carbon footprint by the supermarkets amounts to 60% with the contribution being by the lighting, refrigeration, and lighting systems used by the store. Environmental compliance The supermarket conforms to the ideal requirements and practices making eighteen of its deposits to receive ISO 14001 certific ation. Customer basis for Sainsbury On a weekly basis, Sainsbury supermarket serves at least eighteen million customers in which the store also operates an online shopping store and delivery service. The

Dual Diagnosis: Eating Disorders and Alcohol/Substance Abuse

Dual Diagnosis: Eating Disorders and Alcohol/Substance Abuse Alcoholism is characterized by a strong craving to drink, an inability to stop drinking once beginning, a physical dependence upon alcohol to prevent symptoms of withdrawal, and a need for greater amounts of alcohol due to increased tolerance. Substance abuse is defined as the routine use of harmful substances for mood-altering purposes and can include illicit drugs, such as cocaine or heroin, prescription or over-the-counter drugs. Because alcoholism and substance abuse are known as co-occurring disorders, it usually develops alongside other illnesses, such aseating disorderor anxiety disorder. Eating disorders have been associated with high risk substance abuse as the individual has extremely low self-esteem and anxiety, to cope with their painful feelings they turn to stimulants like cocaine or meth, alcohol, laxatives, diuretics, emetics and amphetamines with are frequently used to decrease appetite, increase metabolism, promote weight loss or to purge unwanted calories after eat ing. Symptoms that occur with eating disorders vary a lot. You can experience obsessive thoughts about food and body weight can change eating patterns such as dieting, making excuses not to eat, avoidance of social situations involving food, going to the bathroom straight after meals, your mood can fluctuate from feeling depressed, irritable or anxious, daily activities are affected as you don’t want to go out socially, exercising excessively, spending a lot of time talking about appearance or weight or looking in the mirror and appearance such as wearing baggy clothes to disguise their weight, losing or gaining weight, greasy or dry hair and skin. As a result of these symptoms many individuals turn to alcoholism or substance abuse especially when they become stressed, depressed, have anxiety, low self esteem as it can elevate their mood and become more relaxed in their own skin. Especially people with eating disorders can rely heavily on alcohol as they have symptoms that alcohol reduces for that period of binging. It also can eliminate their feelings of worthlessness. It is also used as a hunger suppressant and to lose weight.The coping mechanisms of purging, bingeing, restricting, drinking is used as they have lost their connection with the original problem, in other words to forget about reality.Or alcohol can have the opposite effect on the individual about their lifestyle and it could result in suicide. Diagnosis of condition: there are two ways to find out the diagnosis of eating disorders and they are a physical evaluations and psychological evaluations. The physical evaluations can include recording their weight and height to get their body mass index, check their vital signs such as heart rate, blood pressure, pulse, temperature. You need to check their skin integrity to see whether there are any skin tears or is dry and flaky. Also need to do an abdomen examination, urinalysis, blood test to check their electrolytes; as theses will show us if the liver, kidney and thyroid functions are healthy or not. Psychological evaluations involves asking questions regarding their eating habits, behavior, purging, bingeing, exercise, self image, alcohol and substance abuse. These questions can be administered by your doctor or a mental health professional. After undergoing both physical and psychological evaluations the doctor will then see if you fit the criteria by reviewing all your sign s and symptoms and then a diagnostic is given. Management of the condition is to be referred to a nutritionist, undergo psychotherapy and be placed on medication to prevent hospitalization. The nutritionist will educate you and get you back to a healthy weight range; psychotherapist will help you exchange your unhealthy habits for healthy ones to ensure you have changed your eating habits and also educate them on the effects that the alcohol is having on their bodies. There is no medication that can cure eating disorders but can assist you with your sudden urges to binge or purge. They can also be given anti-depressants for depression and anxiety as this will most likely occur in eating disorders. Relaxation therapy is also extremely effective such as yoga, acupuncture, and massage and chamomile tea. They can also get counseling about their alcohol and drug addiction and slowly withdraw them off the substances. There are many companies and support groups out now that can help individuals with both drug and alcohol abuse. What is the prevalence of the condition in the Australian population? Eating disorders affect 9% of the Australian population, with up to 20% of females being not yet diagnosed. There has there been an increase in the prevalence in the past decade as it has doubled for both males and females. The reason for this change is that more teenagers are more susceptible to the pressures of social media and self image of being the perfect shape and size. It is becoming easier to access drugs and alcohol off the streets or have connections with individuals that are older and can buy it for them. Bullying in primary, secondary and tertiary schools and workplace related bullying. As a health professional, what could you do to participate in the ongoing education of people in society in relation to mental health and the disorder you have chosen? By going to local primary schools, high schools and tertiary schools to educate the students on the real risk factors of eating disorders drugs and alcohol have on their health and also talk about not falling to the social media pressures of being size 0 and trying to fit in. Place flyers up in local shops/companies/doctors clinic for people to read. Place adds in the news papers and online to spread the awareness of the affects that eating disorders and substance abuse can have on our selves, friends, families, co-workers and communities. How could you improve or maintain the flow of information between service providers and the community in relation to mental health? By running weekly forums on eating disorders and alcoholism to all ages, having various websites that the community can visit at any time, place ads on the TV about the impacts of eating disorders and advise everyone to get regular checkups at their local general practitioner. Dual diagnosis services are to support the development of responses of mental health and drug treatment services to individuals with both mental illness and substance use problems. They strive to develop the potential of hospital and community based alcohol and drug, and mental health treatment and support services to improve health outcomes of individuals with a dual diagnosis. Desiree Wyatt References Sane Australia. 2010.eating disorders. [ONLINE] Available at:http://www.sane.org/information/factsheets-podcasts/179-eating-disorder. [Accessed 17 March 14]. The free dictionary. 2013.compulsive eating. [ONLINE] Available at:http://medical-dictionary.thefreedictionary.com/Compulsive+Eating. [Accessed 17 March 14]. Mayo clinic. 2013.eating disorders. [ONLINE] Available at:http://www.mayoclinic.org/diseases-conditions/eating-disorders/basics/tests-diagnosis/con-20033575. [Accessed 17 March 14]. National eating disorders collaboration. 2013.eating disorders in Australia. [ONLINE] Available at:http://www.nedc.com.au/eating-disorders-in-australia. [Accessed 17 March 14]. eastern heath great health and wellbeing. 2013.dual diagnosis. [ONLINE] Available at:http://www.easternhealth.org.au/services/mentalhealth/adult/dualdiagnosis.aspx. [Accessed 17 March 14]. Integrated Treatment of Substance Abuse Mental Illness. 2014. dual diagnosis, eating disorders. [ONLINE] Available at:http://www.dualdiagnosis.org/eating-disorders/. [Accessed 16 July 14].

The Violence of Virgils Aeneid :: Aeneid Essays

The Violence of Virgil's Aeneid      Ã‚  Ã‚  Ã‚   The story of Virgil's Aeneid was drawn from many sources, the most influential being the work of the Greek poet Homer.   Virgil based the first six books of the Aeneid on the Odessey and the last six books on the Iliad both written by Homer.   The Aeneid describes the adventures of Aeneas, the legendary Trojan hero who survived the fall of troy, sailed westward to Italy and founded Rome.   During the time that Virgil wrote the Aeneid he incorporated all known Rome history up to his own time.      Ã‚  Ã‚  Ã‚  Ã‚   The book is world renowned and also is said by many to be one of the best works ever.   The last chapter of the Aeneid has caused some problems for readers.   The first problem that is evident is the manner in which Aeneas deals with Turnus.   In book XII Turnus states that the fight should be between the two men as apposed to both armies fighting any further.   Turnus had every right to dislike Aeneas who came unannounced, tried to take his fiancà ©, Aeneas' son killed their sacred deer, and he took his land.   They have a great dual and Aeneas disarmed Turnus by striking him in the leg.   With his sword to his chest Turnus makes a last request for his body to be returned to his family, as Aeneas is considering the request he notices that Turnus is wearing the sword belt of Pallas and the stoic ways of Aeneas leave him as rage, fury, and anger run through his body.   He kills Turnus in anger and dedicates his death to Pallas. This loss of control and act of violence is the opposite of stoicism and the way Aeneas had been portrayed the rest of the epic.      Ã‚  Ã‚  Ã‚  Ã‚   Turnus has to die for the founding of Rome to occur but he should not have been killed in such a way.   The killing was payback for the dishonorable way that Pallas was killed.   The sword belt had images that reflect Augustinian Rome as did the shield in book eight.   The theft of the belt from Pallas can be compared to the stolen helmet and the youth slain when his guard was down and

Management Capacity Resume Essay

The purpose of this letter is to express my interest in working with your company in a management capacity.   I have over 15 years experience working for a major bottling company utilizing my Sales and Operations management skills which would be an asset to your organization. My diverse background includes serving in the United States Army Reserve.   In both my military and professional career, I have demonstrated excellent leadership abilities and exceptional customer service skills.   I successfully built a solid sales team consistently mentoring and motivating staff to meet and exceed company sales quotas. In addition to the skills noted on my resume, I can also offer your company: An enthusiastic individual seeking new endeavors, accomplishing personal and professional goals. A multi-tasking individual leveraging sales and marketing skills to exceed sales quotas. Excellent analytical ability with solid verbal and written communication skills. I look forward to speaking with you further to discuss my skills and qualifications.   You can reach me at the number listed above.

Essay about SOC 101 - 1212 Words

SOC101-Intro to Sociology March 2013 1. Part A. Describe the sociological concept of deviance. Briefly explain each of the approaches to explaining deviance (functionalist perspective, interactionist perspective, conflict perspective), telling which is most convincing to you and why. Provide examples from your own experience as appropriate. 2. Part B. Analyzing your own life; discuss your status in terms of ascribed status, achieved status, and master status. For each of these statuses, discuss the roles that you play. Give one example of role strain and role conflict from your own experience. Thinking about the future, which role do you think will cause you the most difficulty in terms of role exit? Why? The Sociological†¦show more content†¦The functionalists approach explains or support the idea that each part is important for the progress and function of the society as a whole. The Interactionist Perspective mainly focuses in the individual actions with each other in a daily basis and what their actions means. The emphasis on everyday behavior is the focus on Interactionist perspective which offers two explanations of crime; Cultural Transmission and Routine Activities Theory. (Schaefer, 2010, p175) Cultural Transmission could be interpreted as the way that humans passes their culture and set of values from one generation to next one within a society, since the culture is something that is learn through the interaction of individuals in social situations. Cultural transmission does not have anything to do with genetics instead it is the way in which people interact with others. The term Differential Association was used by Edwin Sutherland to describe the process through which exposure to attitude leads to the violations of rules Research also adds to non-criminal deviant acts such as smoking, truancy and early sexual behavior (Schaefer, 2010, p175). F or instance, if a girl meets with other girls that demonstrate bad habits like go to malls and robber in the stores things like earrings, small accessories sooner or later she will commit the same actions. Lastly, Conflict Theory supports the idea that it is necessary inequality among groups (powerful economic class and lower class) in theShow MoreRelatedSOC 101 Essay1851 Words   |  8 PagesConcept Application Project Throughout the semester I have explored many topics in sociology. While exploring these topics, three main theoretical perspectives were used. I will briefly illustrate each of the main theoretical perspectives of functionalism, conflict theory, and symbolic Interactionism. During this semester I have watched two films, Food Incorporated and The Vernon Johns Story. I will describe how a theoretical perspective is used in each of these examples. Then I will provide myRead MoreSoc 101-Family Through Different Sociological Perspectives2143 Words   |  9 PagesRunning Head: FAMILY THROUGH DIFFERENT SOCIOLOGICAL PERSPECTIVES Family Through Different Sociological Perspectives Stephani Marlow SOC 101 Instructor Marian Spaid-Ross Jan 15th, 2012 All families are unique. A few decades ago, the most common type of family was the mother and father living with their unmarried children. Today, families are vastly different including more single-parent households than ever before, stepfamilies, and adopted families, and grandparents raising their grandchildrenRead MoreEssay on Soc 101 Scientific Method Week 21056 Words   |  5 PagesUniversity of Phoenix Material Scientific Method Matrix Research is a primary component of sociology. Valid and relevant sociological research is dependent upon a commitment to applying the scientific method in a systematic and organized way in order to ensure maximum objectivity and consistency in research. Complete the following matrix based on a social problem of your choice. The matrix will serve as a guide for creating a preliminary plan for the basic steps of the scientific method. Read MoreStudy Of The Oxidation Of 35 Di Tert Butylcatechol1610 Words   |  7 PagesFT-IR spectra were recorded in the range 4000-400 cm-1 by Perkin-Elmer 1420 spectrophotometer using KBr Pellets. Electron spin resonance ESR spectra were recorded on a JEOL-X-band spectrophotometer (500-5500) GAUSS JES-FE 2XG equipped with an E 101 microwave bridge. Diphenyl-1-picryl-hydrazone (DPPH) was used as internal standard (g = 2.0023). 2.3 oxidation reactions The oxidation reactions of 3,5-DTBC were performed as reported previously [ 57 ] with magnetic stirring of Co(II)TPP (1.0xRead MoreGeert Hofstedes Dimensions of Culture1303 Words   |  6 Pages Masculinity (MAS) focuses on the degree to which ‘masculine’ values like competitiveness and the acquisition of wealth are valued over ‘feminine’ values like relationship building and quality of life. A High Masculinity ranking indicates the soc iety values assertive and aggressive masculine traits . A Low Masculinity ranking typifies societies in which nurturing and caring feminine charac teristics predominate. Uncertainty Avoidance Index (UAI) focus es on the level of toleranceRead MoreThe Solar System Beyond Neptune, University Of Arizona2153 Words   |  9 PagesVokrouhlick ´y, D., Rubincam, D.P., Broˇz, M.: 2002, in: W.F. Bottke, A. Cellino, P. Paolicchi R.P. Binzel (eds.), Asteroids III (Tucson: The University of Arizona Press), p. 395-408. Bretagnon, P.: 1980, AA 84, 329-341. Bretagnon, P.: 1981, AA 101, 342-349. Bretagnon, P.: 1982, AA 114, 278-288. Bretagnon, P., Francou, G. 1988, AA, 202, 309. Brezinski, C.: 1985, J. Comp. Appl. Math. 1213, 19-36. Brouwer, D. and Clemence, G. M.: 1961, Methods of Celestial Mechanics, Academic Press, NY andRead MoreAnalysis Of The Book The Outsiders 1233 Words   |  5 Pagesyourself Johnny.’ ‘Well, I won’t. But I gotta do something. It seems like there’s gotta be someplace without greasers or Socs, with just people. Plain ordinary people’† (Hinton 47-48). Johnny has nothing much of his own to live for, so he thinks that why should he be living at all? His abusive parents, don’t care about him and on top of that greasers are underestimated in front of Socs; Johnny just wants to live in an ordinary world with ordinary people, and an ordinary family. Despite his longing, heRead MoreNudism as a Deviant Subculture Essay756 Words   |  4 PagesNudism as a Deviant Subculture Katie Heindel SOC 429 October 19, 2010 Nudism as a Deviant Subculture Introduction Nudism is a social and sexual phenomenon in America that has been gaining a significant following since the early 1930’s. This phenomenon was first introduced to American culture by a German immigrant named Kurt Barthel. (Hartman, Fithian and Johnson 1991) Since then, nudism has expanded to all parts of the country. From nude beaches and resorts to nudist camps, many are startingRead MoreEssay On Neck Cancer1083 Words   |  5 Pagesradical neck dissection Vaccination: Influenza vaccine last received 1 year ago Received pneumovax at age 65 Received Tdap 5 years ago Has not had the herpes zoster vaccine Medical: Hypertension Hyperlipidemia Stomatitis Anemia Neutropenia Soc Hx: Former smoker-stopped smoking at the time his cancer was diagnosed-2 years ago. Does not take alcohol or use drugs. He doesn’t have an advanced directive or living will. He is refusing further treatment for his cancer and his wife and childrenRead MoreSocial Institutions: Health Care Essay918 Words   |  4 PagesSocial Institutions: Health Care Heather Richardson SOC 101: Introduction to Sociology Dr. Christine Nortz Social Institutions: Health Care America has a highly developed health care system, which is available to all people. Although it can be a very complex and trying subject, it has come a long way from the health care systems of yesterday. Most health care facilities of yesterday, the sick were housed and cared for until death. Doctors rarely practiced in the hospital setting and

Reflections on Slavery Individuals Born Into and Gew Up...

This essay will summarize and reflect upon 5 individuals who were born into, and grew up in the United States of America under slavery. Lucinda Davis, Charity Anderson, Walter Calloway, Fountain Hughes and Richard Toley each have a compelling story to tell about the time when black Americans were not looked at as citizens and were not free to make decisions that were afforded to white Americans. Although their stories are brief and do not reflect all of the daily hardships that were faced by slaves during that time in our Nation’s history, they are, nonetheless, powerful in their message. Fearing above all else a beating that would result from a perceived act of disrespect, the fact that each of these individuals survived is an example†¦show more content†¦Mr. Calloway, similar to Charity Anderson, indicates a real respect for his master in that he was treated fairly, fed well and allowed to pray back in the bushes even though the work was hard and punishment was n ot uncommon. It seems to be a running theme that most of these narratives signify a mutual respect for their owners for not being worse than they could have been to the slaves. (Rawick) This sentiment is eluded by Richard Toler when he talks of not ever being mistreated by his master and even going so far as to tell his overseers that, â€Å" if they whipped him, he’d kill ‘em.† (Rawick) This was apparently not the norm for the rest of the slaves on this farm near Lynchburg, Virginia. Mr. Toler talks a great deal about other slaves being beaten and brutally tortured and abused. According to Mr. Toler, the slave owners did try to take care of their slaves by giving medicine and feeding them well as to protect their property. It was more of a financial investment than an act of kindness however and he talks of never having any good times until he was a freed slave. Lastly we hear from Fountain Hughes; a slave in Charlottesville, Virginia who claims to be the grandson of the slave gardener of Thomas Jefferson. Mr. Hughes was born into slavery with his brother and mother. He worked on a farm and had not home; he talks of sleeping on a wooded pallet on worse, a dirt